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Cookies | Design

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Zaffiro promotes parenting with a focus on quality and innovation. We created a brand that helps parents build strong bonds with their children from the start.

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<p><strong>About the Client, About the Project</strong></p>
<p>Womar is a company with over 30 years of experience in producing baby and children&rsquo;s products, exporting to more than 40 countries worldwide. Together, we created the Zaffiro brand&mdash;dedicated to conscious parents who value closeness and bonding with their baby from the very first moments of life.<br /><br />Our collaboration included developing a comprehensive brand strategy and creating a full visual identity from scratch&mdash;logo, promotional materials, pictograms, and packaging design. We also co-organized a photo session in partnership with the Inphoto team and designed a new responsive website.</p>
<p><strong data-start="676" data-end="703">The Story, Our Approach</strong></p>
<p>At the heart of the Zaffiro brand is the idea of closeness&mdash;the emotional bond between parent and child. We captured this in the tagline <em data-start="842" data-end="862">&ldquo;Heart with heart&rdquo;</em>, which became the foundation for all design decisions. The visual identity was built to reflect this message, both symbolically and functionally. Our goal was to ensure that the emotional value of the brand was mirrored in its visual form&mdash;warm, gentle, and aesthetically coherent with the softness and intimacy of Zaffiro&rsquo;s products.</p>

DESIGN | Zaffiro | Project Range 

DESIGN | Zaffiro | Showreel

DIGITAL | Zaffiro | Zakres projektu

<p><span>The first closeness is the mother's beating heart.</span></p>

<p><span><strong>Closeness </strong>is a child's deepest experience. It builds a safe bond with the parent. It is a necessary condition for future openness, trust and courage in creative life. Closeness is an investment in a relationship that will last forever. Thanks to it, you will maintain communication with your child, teach him love and openness in showing emotions, so that he will be able to become someone close to someone one day.</span></p>

DESIGN | Zaffiro | Wzór

<p><span>Zaffiro promotes upbringing with a sense of love and closeness. They have existed on the European market for many years. Presentation and direct contact are very important to them. It is an innovative company supported by 12 patents. They focus on product quality and safety.</span></p>

DESIGN | Zaffiro | Archetyp ilustracja

DESIGN | Zaffiro | Wartości grafika

DESIGN | Zaffiro | Szafir grafika

<p><strong>The meaning of the sign zaffiro</strong> = sapphire; sapphire &ndash; a very sought-after, highly valued, exceptionally attractive collector's stone.</p>

DESIGN | Zaffiro | Logo Zaffiro

<p>We promote education with a sense of love and closeness. Babies need to be next to their parents, feel their touch, smell and heartbeat. A parent's love for a child is precious and lasting like a sapphire. We are just the setting that takes care of this crystal.</p>

DESIGN | Zaffiro | Sesja zdjeciowa zbiorcza

<p><span>Działania graficzne rozpoczęliśmy od refreshu logo. Chcieliśmy zachować pierwotny fundament znaku, a mianowicie typografię występującą na tle. Opracowaliśmy sygnet, kt&oacute;rym jest serce składające się z dw&oacute;ch element&oacute;w. W symbolu można dostrzec postać rodzica tulącego dziecko. Logo zawsze składa się z niebieskiej lub białej ramki w tle z pominięciem sytuacji, kiedy znak występuje na bardzo małych powierzchniach (metka, wizyt&oacute;wka, etc,).</span></p>

DESIGN | Zaffiro | Mockup Klucz wizualny

DESIGN | Zaffiro | Ksiega znaku

DESIGN | Zaffiro | Metki

DESGIN | Zaffiro | Prasowanie ikonki

<p>In the visual identification design, we took into account the appearance of all brand elements present in the product itself. Logo inserts come with a white and blue frame depending on the color of the product, and sometimes there is also a signet ring itself. A separate element is the label with pictograms designed by us regarding product labeling.</p>

DESGIN | Zaffiro | Naklejki

DESGIN | Zaffiro | Kartki Mockup

DESGIN | Zaffiro | Reklama

DESGIN | Zaffiro | Mockupy okladki

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<p data-start="0" data-end="305" class="">We took care of the conceptual side as well as the organization of the photo session. What brought warmth and intimacy to the photos was the idea that the people being photographed should not look directly into the camera. The color palette was also carefully planned to match the brand&rsquo;s visual identity.</p>
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DESIGN | Zaffiro | Sesja zdjeciowa slider

DESIGN | Zaffiro | Sesja zdjeicowa-2

<p>Zdjęcia produktowe Lorem impus tekst zastępczy używany w projektowaniu</p>

DESIGN | Zaffiro | Produkty

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<p data-start="0" data-end="77" class="">We designed a product brochure using photos from the completed photo session.</p>
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DESIGN | Zaffiro | Ikonki grafika

DESIGN | Zaffiro | Ulotka

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<p data-start="0" data-end="189" class="">In line with the holistic brand experience, we also designed the product packaging and accompanying instructions, with a strong focus on clear communication of usage and safety information.</p>
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DESIGN | Zaffiro | Opakowanie 1 

DESIGN | Zaffiro | Opakowanie 2

DESIGN | Zaffiro | Opakowanie 3

DESIGN | Zaffiro | Ilustracje

<p>Together with a copywriter, we created 7 pillars of the "Heart to Heart" philosophy.</p>

DESIGN | Zaffiro | Animacja filozofia

DESIGN | Zaffiro | Slider Filozofia

DESIGN | Zaffiro | Web design

<p>A <em>brand supporting parents</em> in building bonds with their children through its products.</p>

Zaffiro

<p>Branding for a<em> service creator</em> revolutionizing the operation of Polish ports.</p>

Polski PCS

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