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Cookies | Design

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Viridis designs power plants that, thanks to AI, respond to price changes and ensure security of supply. The brand reflects innovation, flexibility and system.

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https://www.datocms-assets.com/108982/1724064772-viridis_open-graph-small.jpg?auto=format&fit=max&w=1200

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About the Client, About the Project
Viridis is a Polish company designing next-generation modular power plants that, thanks to artificial intelligence, dynamically respond to market changes and ensure the security of energy supply. The technology developed by Viridis allows for optimized energy usage, bringing real savings and greater flexibility to energy management. As part of our collaboration, we developed the brand strategy, created the slogan, designed the logo, visual key, and a complete set of marketing materials supporting brand communication.
The Story &ndash; Our Approach
The name Viridis comes from Latin and means &ldquo;green&rdquo; &ndash; not only a direct reference to green energy, but also a metaphor for a fresh perspective on the future of the energy sector. The brand&rsquo;s tagline, &ldquo;Ideas for now and for the future,&rdquo; emphasizes this outlook. Our visual concept is built around three key ideas: innovation, flexibility, and system. Their visual counterparts &ndash; bold color, gradient, and grid &ndash; are carried throughout the entire identity. The logo is based on a modular structure that reflects the multi-source nature of the power plant and the flexible exchange between energy sources. The color concentrated in the center forms the letter &ldquo;V,&rdquo; symbolically capturing and focusing the flow of energy.

DESIGN | Viridis Energy | Project Range

DESIGN | Viridis Energy | grafika-video wysrodkowane | showcase

Hasło marki &bdquo;wiedza, kt&oacute;ra inspiruje&rdquo; potwierdza wysoko wykwalifikowany zesp&oacute;ł firmy oraz działania propagujące wiedzę z zakresu bezpieczeństwa IT i komunikacji IP.

DESIGN | Viridis Energy | Zakres projektu

Viridis is a Polish company that designs power plants which, thanks to the use of AI, flexibly react to price changes and ensure full security of energy supply.

Words that best brand a brand for: innovation, flexibility and system

Visual means that reflect the brand values. intense color (innovation) &ndash; gradient (flexibility) &ndash; mesh (system)

The logo fully reflects the essence of the brand. It shows flexible exchange between different energy sources. The modular design of the sign reflects the brand's adjustment to market needs. The color is stacked in the center and underlines the letter "V" as energy accumulation.

DESIGN | Viridis Energy | Logo - animacja

The visual key uses three graphic equivalents of the brand value. An additional element used in branding are 3D graphics that replace photos.

DESIGN | Viridis Energy | Klucz wizualny - mockup 1

DESIGN | Viridis Energy | Klucz wizualny - mockup 2

DESIGN | Viridis Energy | Klucz wizualny - model 3d

DESIGN | Viridis Energy | Klucz wizualny - mockup bilbord

DESIGN | Viridis Energy | Slogan - animacja

Viridis Energy, thanks to artificial intelligence, introduces extraordinary changes to ordinary places.

DESIGN | Viridis Energy | Laptop

DESIGN | Viridis Energy | Infografika

DESIGN | Viridis Energy | Grid - grafika

DESIGN | Viridis Energy | Grid - wizytówki

DESIGN | Viridis Energy | Pattern - animacja

DESIGN | Viridis Energy | Typografia - grafika

DESIGN | Viridis Energy | Bluzy

DESIGN | Viridis Energy | Naklejki

DESIGN | Viridis Energy | Logo - zakończenie

Branding for a creator of multi-fuel power plants addressing future challenges.

Viridis Energy

An eco-friendly and user-friendly modular power plant.

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