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Cookies | Design

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Sonitum specializes in designing and delivering audiovisual systems. We developed their brand strategy, logo, visual identity, icons, and marketing materials.

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<p><b>About the Client, About the Project</b></p>
<p><span style="font-weight: 400;">Sonitum is a company specializing in designing and delivering audiovisual systems. It is made up of specialists who combine interdisciplinary skills and experience, enabling them to tailor solutions to the needs of various clients.<br /><br /></span><span style="font-weight: 400;">Our collaboration with Sonitum involved developing a branding strategy, designing the main logo along with logos for the seven divisions of the brand, creating the visual identity system, a set of pictograms, and stationery materials.</span></p>
<p><b>The Story &ndash; Our Approach</b></p>
<p><span style="font-weight: 400;">The Sonitum logo design is based on the concept of the brand as the final piece that completes perfection. The Sonitum team, driven by passion, aims to support the growth of their clients' businesses, and we wanted to reflect this in the logo. The square module &ldquo;pulled&rdquo; from the logotype represents the brand as the element that completes the whole.<br /><br /></span><span style="font-weight: 400;">We wanted the visual character of the logo to evoke perfection and harmony, which led to a subtle reference to architecture. Architecture is based on precision and careful planning, which is why we incorporated the grid into the visual identity system&mdash;a simple starting point for creating even the most complex designs.<br /><br /></span><span style="font-weight: 400;">The brand's slogan, "WE DESIGN SOLUTIONS," emphasizes that every solution created by Sonitum is carefully designed, thoughtfully planned, and intentional.</span></p>

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<p>The main element of the brand's visual identity is a 9-square architectural grid.<br />"This grid format is the ideal geometric system for understanding the relationship between building elements and their spatial quality." &ndash; Timothy Love, <em>Grid Systems in Graphic Design</em></p>
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<p>Branding for AV experts, whose precision perfects the whole.</p>
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Sonitum

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