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Cookies | Design

PLEO design | Projects | Polish Medical Mission

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The Polish Medical Mission has provided medical assistance since 1999. We developed a brand strategy, refreshed the logo and visual key, creating a brandbook.

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<p><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;"><strong>About the Client and Project</strong><br /><br />Polish Medical Mission (PMM) is a Polish humanitarian organization that has been providing medical aid to the most vulnerable countries in the world since 1999. The association was founded by a group of Polish doctors and nurses. The immediate trigger for its establishment was the humanitarian crisis caused by the Kosovo War and the mass exodus of Albanians from the conflict areas.&nbsp;<br /><br /><br /></span><span style="font-weight: 400;">Our several-year collaboration with PMM began with a complete brand refresh. Through workshops with the association&rsquo;s team, we developed a brand strategy and slogan. We then refreshed the logo, designed a visual identity system, and compiled the guidelines into a brand book. Over the years, our partnership has led to the creation of numerous printed and digital marketing materials. However, the greatest satisfaction came from working on educational materials, which continue to serve in the most vulnerable regions of the world.</span></p>
<p><b><strong>The story </strong>&ndash; Our Approach</b></p>
<p><span style="font-weight: 400;">Polish Medical Mission achieves its goals not only through direct medical assistance but also through education, humanitarian aid, and development work. The organization's efforts are long-term, bringing lasting change to the communities it supports. This aspect became the foundation of its branding strategy. The slogan &ldquo;We Build Aid&rdquo; reflects the idea that PMM's actions are strategic and built gradually, like a structure that remains over time to serve those most in need.</span></p>

DESIGN | PMM | Project Range

DESIGN | Polska Misja Medyczna | grafika-video wysrodkowane | showcase

DESIGN | PMM | Spot

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<p><span style="font-weight: 400;">We created the slogan "We Build Help" for the organisation, which often appears within a rectangle. This figure serves as a visual representation of the brand's strategic principles. The rectangle symbolizes a building material, but also the organization itself. Placing this shape and slogan on images from various regions of the world shows that the organization arrives as a partner and "builds help" there, working closely with local partners to ensure the sustainability of their efforts.</span></p>
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DESIGN | PMM | Building meaning - animacja

DESIGN | PMM | Logo - przed i po

DESIGN | PMM | Logo - bg

DESIGN | PMM | wersje logo

DESIGN | PMM | Konstrukcja logo

DESIGN | PMM | Typografia w logo

<p>Polish Medical Mission&rsquo;s years of activity have made its brand highly recognizable, which is why we retained the brand&rsquo;s original colors, opting for a subtle refresh of the tones. Additionally, we introduced two shades of gray as complementary colors.</p>

DESIGN | PMM | Kolorystyka

DESIGN | PMM | Wizytówka - mockup 1

DESIGN | PMM | Wizytówka - mockup 2

DESIGN | PMM | Brandbook

DESIGN | PMM | Klucz wizalny - mockup 1

DESIGN | PMM | Torba i folder - mockup

DESIGN | PMM | Klucz wizalny - mockup 2

DESIGN | PMM | Typografia

DESIGN | PMM | Pudełka

DESIGN | PMM | Pudełko i tasma

DESIGN | PMM | Animacja Building aid - places

<p>The mission of the organization is to improve the quality of life through direct medical assistance, education, humanitarian aid, and development support for those most vulnerable and in need. The Polish Medical Mission provides medical care to pregnant women and young children. Together with doctors from Poland, the organization conducts training in hospitals across Africa and Asia. In the Middle East, it assists refugees in camps.</p>

DESIGN | PMM | W jaki sposób PMM buduje pomoc - Emergency medical assistance - przykład

<p>Training of medical personnel and civilians</p>

DESIGN | PMM | W jaki sposób PMM buduje pomoc - Training of medical personnel and civilians - przykład

DESIGN | PMM | W jaki sposób PMM buduje pomoc - Buying medical equipment - przykład

DESIGN | PMM | W jaki sposób PMM buduje pomoc - Humanitarian aid - przykład

<p>PMM also conducts training sessions in Poland. One of the resources available on their website is a travel guide, offering useful tips for traveling to more exotic or even dangerous regions of the world. We designed the guide to be user-friendly, ensuring that the most important information is immediately visible and easy to find.</p>

DESIGN | PMM | W jaki sposób PMM buduje pomoc -  Sharing knowledge - przykład

<p><span style="font-weight: 400;">As part educational efforts, we designed a set of infographics aimed at raising awareness about the challenges faced by the world's poorest communities.</span></p>

DESIGN | PMM | Infografika - animacja

DESIGN | PMM | Infografika - 2

<p><span style="font-weight: 400;">Everyone can join and support Polish Medical Mission by donating to a chosen project, helping to build aid together with the organization.</span></p>

DESIGN | PMM | Social media - Facebook

DESIGN | PMM | Social media - Instagram

DESIGN | PMM | Social media - yt

<div class="title"><span class="texteditor-inline-fontsize">We designed and developed a <a href="https://pmm-portfolio.pleodev.usermd.net/">website</a> for Polish Medical Mission using Gatsby technology.&nbsp;</span><span class="texteditor-inline-fontsize"><span class="texteditor-inline-color"><a href="https://pmm.org.pl/" target="_blank" rel="nofollow noopener"></a></span></span></div>

DESIGN | PMM | Strona intenetowa - mockup

DESIGN | PMM | Ikony

<p><span style="font-weight: 400;">The Polish Medical Mission, together with doctors from Poland, conducts training in hospitals across Africa and Asia and provides aid in refugee camps in the Middle East. We have designed various materials necessary for marking aid locations, as well as informational content to help local communities manage the challenges of their daily lives.</span></p>

DESIGN | PMM | Irak - animacja

DESIGN | PMM | Senegal - animacja

<p><span style="font-weight: 400;">Senegal faces challenges with malnutrition among its population. In response to this crisis, Polish Medical Mission developed and implemented a project in collaboration with a specialist, creating a set of Senegalese recipes based on locally available ingredients. We transformed this material into a handy cookbook. Our goal was to ensure that, despite economical production, the book would be user-friendly and appealing, encouraging Senegalese women to use it as a practical tool in their daily cooking routines.</span></p>

DESIGN | PMM | Broszura - 1

DESIGN | PMM | Broszura - 2

DESIGN | PMM | Broszura - 3

DESIGN | PMM | Broszura - 4

DESIGN | PMM | Jordania - animacja

<p><span style="font-weight: 400;">As part of an event organized by PMM in Poland, we designed leaflets that tell the stories of the daily lives of Syrian refugees in camps. The goal was to bring attention to this distant issue and make it more relatable for most of us.</span></p>

DESIGN | PMM | Ulotka - 1

DESIGN | PMM | Ulotka - mapa

DESIGN | PMM | Ulotka - mapa 2

DESIGN | PMM | Syria - animacja

DESIGN | PMM | Ulotka - Syria - ulotka

DESIGN | PMM | Ulotka - Syria - bilbord

DESIGN | PMM | Tanzania - animacja

<p><span>The Polish Medical Mission especially cares about women and children. Together, we designed posters and leaflets with maternity tips. Due to the fact that 14% of women in Tanzania cannot read, the content is strongly supported by illustrations in order to broaden the group of women who will be able to benefit from it with a little help from a midwife.</span></p>

DESIGN | PMM | Macierzyństwo - plakat

DESIGN | PMM | Macierzyństwo - plakat 2

DESIGN | PMM | Macierzyństwo - ikony

DESIGN | PMM | Macierzyństwo - platat 1

DESIGN | PMM | Macierzyństwo - platat 2

DESIGN | PMM | Macierzyństwo - ikony - 2

DESIGN | PMM | Macierzyństwo - Broszura

DESIGN | PMM | Macierzyństwo - Plakat na ścianie

<p><span>Polish Medical Mission is helping people in the neediest countries of the world&nbsp;from 20 years already.&nbsp;The brochure presents the scope and mode of operation of the organization over this time.</span></p>

DESIGN | PMM | 20 lat - broszura - cover

DESIGN | PMM | 20 lat - broszura

DESIGN | PMM | 20 lat - broszura - ikony

DESIGN | PMM | 20 lat - broszura - 2

DESIGN | PMM | zakończenie

<p>Rebranding for an <em>organization bringing lasting change</em> to those most in need.</p>

Polish Medical Mission

<p>Innovation and order in branding for a<em> logistics expert</em>.</p>

Data Consult

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