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Cookies | Design

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Novobudowa's new image blends exclusivity and innovation, entering the premium segment while maintaining authenticity and strong client relationships.

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Challenge 
Apius Technologies S.A. is a Polish company that operates on the international ICT market. Apius means, above all, vast experience and competences. Brand slogan "knowledge that inspires".
&nbsp;What have we done? 
Our cooperation resulted in a new visual identification developed by our sister company (PLEO design) and an extensive website

Niemożliwe okna w najlepszy możliwy sposób

DESIGN | NOVOBUDOWA | Project Range 

DESIGN | Novobudowa | Showreel

DESIGN | Novobudowa | Photo Slider

Novobudowa are experts in "large windows". The company takes care of an individual and relaxed approach to each client. Balancing between engineering and aesthetics, it is able to meet the aesthetic expectations of the client.

DESIGN | Novobudowa | Zdjęcie Dna marki

We wanted to show that Novobudowa is made up of people who focus on an individual and relaxed approach with extensive experience and passion. We defined these values ​​through the selection of archetypes and a slogan.

DESIGN | Novobudowa | Slogan Zdjęcie

DESIGN | Novobudowa | Slogan Wyjaśnienie

The wizard is an inventive, wise and surprising visionary who makes dreams come true using his knowledge. The Wizard archetype appears in the first part of the slogan and in the visual key through photos, gradient and black color.
Swojak is a friend, a good neighbor, a citizen, a realist. He demonstrates the advantages of simply being an ordinary person like everyone else. He values ​​all people and easily establishes relationships with others. The homely archetype manifests itself in the way we speak and write. We do this by being curious, simple and honest. We communicate in the tone most appropriate for specific segments, types of content and situations/events.

We have distinguished four features that define a brand. These values ​​help us maintain consistency and transparency in communicating and expressing who Novobudowa is and what it does.

In the next stage, we moved on to searching for appropriate symbols/graphic means that would reflect the information collected so far.

The signet ring is an interpretation of the light entering through the glass, the "illumination or enlightenment effect" may be an association with the word "impossible" in the slogan.

DESIGN | Novobudowa | Logo Slider

DESIGN | Novobudowa | Kreacja marki Baner

DESIGN | Novobudowa | Kreacja marki Kolorystyka

DESIGN | Novobudowa | Typografia Animacja

Grid is a tool that helps organize content and visual elements in a project. We also created rules for scaling the gradient vertically and horizontally.

DESIGN | Novobudowa | Grid Zdjecie

DESIGN | Novobudowa | Ksiega Znaku Animacja

DESING | Novobudowa | Mockup Teczka

DESIGN | Novobudowa | Mockup Notes 

DESIGN | Novobudowa | Mockup Zegarek Kask

DESIGN | Novobudowa | Mockup Branding

DESING | Novobudowa | Mockup Animacja Wizytowka

DESING | Novobudowa | Mockup Animacja Bluza

DESING | Novobudowa | Mockup Pojazd

DESIGN | Novobudowa | Billboard

At the same time as the website was created, elements supporting visual solutions were designed. This is how illustrations of products in the client's offer were created.

DESIGN | Novobudowa | Ilustracja Siatka

Each solution was presented on the basis of a simple house, illustrating them spatially in the simplest possible way. Additionally, each house has gained its own individual base based on a linear grid, which on the collective page of all solutions creates a large, common map of an isometric "window estate."

DESIGN | Novobudowa | Ilustracja Mapka

DESIGN | Novobudowa | Piktogramy Animacja

The entire process was designed and rendered in Blender, with an emphasis on simplicity and readability. Each scene was carefully designed so that the camera moves smoothly around the space and a specific activity takes place in the background, reflecting a given stage of cooperation. Although the scenes themselves are minimalistic, they present each step in sufficient detail, allowing the user to understand the entire process in a clear and engaging way.

DESIGN | Novobudowa | Ilustracja 3D

To facilitate the presentation of the offer, we have created an illustration that shows a housing estate on a grid.

DESIGN | Novobudowa | Digital Media - Social Media 

DESIGN | Novobudowa | Mockupy Digtial Zbiór

DESIGN | Novobudowa | Web Mockupy

DESIGN | Novobudowa | Digital - Web 

Branding for an expert fulfilling the dream of perfect windows.

Novobudowa

Rebranding for an organization bringing lasting change to those most in need.

Polish Medical Mission

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