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Cookies | Design

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ARC Consulting combines business with technology. The visual key symbolizes the combination of experience, elegance and innovation.

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About the Client, About the Project
Arc Consulting is a company specializing in business consulting, IT, and advanced technological solutions. Since its founding in 2007, it has earned the trust of leading international companies from various industries. For Arc Consulting, we had the pleasure of developing a brand strategy with a slogan, refreshing the logo, designing the visual identity system, digital branding, and creating numerous promotional materials.
The Story &ndash; Our Approach
Arc Consulting is a team of specialists with extensive experience in business, consulting, and IT, dedicated to transforming businesses through technology. This inspired us to create the slogan &ldquo;Make your Business Smart.&rdquo; The core branding concept focuses on a symbolic representation of this idea. The central theme is a circle, along with the signature arch present throughout the branding, which is also part of the logo. The circle represents the company&rsquo;s structure, where business and experience form the foundation, while the arch symbolizes the technology and innovation the brand offers its clients. This combination reflects how Arc Consulting seamlessly integrates the worlds of business and modern technology.

DESIGN | Arc Consulting | Project Range

DESIGN | Arc Consuling | Showreel

The brand's slogan "knowledge that inspires" is confirmed by the company's highly qualified team and activities promoting knowledge in the field of IT security and IP communications.

DESIGN | Arc Consulting | Zakres projektu

Thanks to specialists with extensive experience in business, consulting and information technology, ARC Consulting gives its clients a sense of security
The company is changing business with the help of technology. It makes their clients' companies SMART: modern, technologically advanced and optimized.

ARC Consulting transforms businesses through technology, making their clients&rsquo; companies SMART: modern, technologically advanced, and optimized. This transformation is aligned with the Magician archetype. The brand also exhibits traits of the Caregiver by prioritizing client care. With specialists experienced in business, consulting, and IT, ARC Consulting ensures a sense of security.

DESIGN | Arc Consulting | Smart Company

We identified the following core values for ARC Consulting: experience, transformation, smart, and care. These values guided our visual exploration.
The company&rsquo;s visual character blends the image of a seasoned, serious business partner with the smart, technological aspect. This reflects the Magician archetype in graphic language.

The logo is constructed with a circle and an arc, symbolizing technological change and referring directly to the company&rsquo;s name.

DESIGN | Arc Consulting | Logo slider

The letter "c" in the logo does not originate from a font. It was constructed on a circle and represents exactly &frac34; of the whole. The remaining &frac14; of the circle defines the size of the arc in the logo. The letter has been slightly rotated to enhance the readability of the mark.

ARC inspires change, creating smart business models supported by advanced technology. Brand's tagline, "Make your Business Smart," reflects the brand's mission to transform businesses through technology.

DESIGN | Arc Consulting | Slogan

DESIGN | Arc Consulting | Wizytowki

The concept behind the visual key expands on the idea contained within the ARC Consulting logo. The circle symbolically represents the company's nature. We adopted a proportion where &frac34; focuses on the foundation of the brand &mdash; experience, professionalism, business, with navy blue, serif typography, and lines. The remaining &frac14; epresents technology and innovation, shown through magenta, purple, sans-serif fonts, and a characteristic gradient. This combination reflects how ARC Consulting seamlessly blends business with modern technology.

DESIGN | Arc Consulting | Business-Technology

The shape of the circle evokes associations with security, as well as precision and completeness, reflecting two of the company's core values &mdash; experience and care. The arc, created by slicing the circle at the right point, introduces dynamism and movement, symbolizing change, which in turn represents the third value of the brand &mdash; smart innovation.

DESIGN | Arc Consulting | Forma koła

All visual key elements are based on a grid derived from the circle.

DESIGN | Arc Consulting | Grid

For ARC Consulting's presence on social media, we developed a visual identity key that reflects the established branding and the content the brand creates for its audience. We prepared platform-specific graphics (avatars, covers) and a set of functional post templates tailored to convey the brand's message effectively.

DESIGN | Arc Consulting | Brand Mission - Animacja

ARC Consulting places great importance on collaboration with its clients. The company provides support at every stage of the innovation implementation process, ensuring that businesses achieve success.

DESIGN | Arc Consulting | Branding - ID - Folders

DESIGN | Arc Consulting | Branding - Laptop

Branding for a consulting company transforming businesses through technology.

Arc Consulting

Behind-the-scenes branding of our own brand, telling the stories of our clients.

PLEO

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