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Cookies | Design

PLEO design | Projects | Apius Technologies

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Apius Technologies specializes in cybersecurity and IP technologies. We created a logo, visual identification, icons, illustrations and a brandbook

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https://www.datocms-assets.com/108982/1724064711-apius_open-graph-small.jpg?auto=format&fit=max&w=1200

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<p><strong>Wyzwanie</strong></p>
<p>Apius Technologies S.A. to polska firma, kt&oacute;ra działa na międzynarodowym rynku teleinformatycznym.<br />Apius to przede wszystkim ogromne doświadczenie i kompetencje. Slogan marki &ldquo;wiedza, kt&oacute;ra inspiruje&rdquo;.</p>
<p><strong>What have we done?</strong></p>
<p>Our cooperation resulted in a new visual identification developed by our sister company (PLEO design) and an extensive website.</p>

Apius Technologies —  Cybersecurity is our DNA

DESIGN | Apius Technologies | Project Range

DESIGN | Apius Technologies | Showreel

<p>The brand's slogan "knowledge that inspires" is confirmed by the company's highly qualified team and activities promoting knowledge in the field of IT security and IP communications.</p>

DESIGN | APIUS | Zakres projektu

DESIGN | Apius Techologes | Intro

<p>Apius provides many services, however, security in cyberspace is natural for it and built deeply into the purpose of existence. We compared DNA to <strong>trajectories illuminated at night</strong>, which are always teeming with life, even when the whole city is asleep. Likewise, <strong>Apius always watches over you</strong> so that you can sleep safe and sound.</p>

<p>We have created a more abstract interpretation of DNA, making it a recognizable theme for the brand's visual key. Thanks to this, we emphasized the technological character and seriousness of the brand. The method of creating this dot pattern has been strictly defined.</p>

DESIGN | Apius Techologes | Klucz wiaualny - Dot pattern Animacja

DESIGN | Apius Techologes | Klucz wiaualny - Branding 1

DESIGN | Apius Techologes | Kolorystyka

DESIGN | Apius Techologes | Slogan Branding

DESIGN | Apius Techologes | Naglówek konstrukcja

DESIGN | Apius Techologes | Naglówek konstrukcja - przykłady

DESIGN | Apius Techologes | Naglówek konstrukcja - branding

DESIGN | Apius Techologes | Typografia

DESIGN | Apius Techologes | Typografia-2

<article class="text-token-text-primary w-full" dir="auto" data-testid="conversation-turn-82" data-scroll-anchor="true">
<div class="text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[70rem]:[--thread-content-margin:--spacing(12)] px-(--thread-content-margin)">
<div class="[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group/turn-messages focus-visible:outline-hidden" tabindex="-1">
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<div data-message-author-role="assistant" data-message-id="c292b271-e893-4de0-982d-21a6d69b4135" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5" data-message-model-slug="gpt-4o">
<div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]">
<div class="markdown prose dark:prose-invert w-full break-words light">
<p data-start="0" data-end="160" class="">To balance the minimalist and serious nature of the visual identity, we created friendly, slightly oversized characters that help convey more informal messages.</p>
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DESIGN | Apius Techologes | Ilustracje-przykłady

DESIGN | Apius Techologes | Ilustracje-przykłady-2

<article class="text-token-text-primary w-full" dir="auto" data-testid="conversation-turn-88" data-scroll-anchor="true">
<div class="text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[70rem]:[--thread-content-margin:--spacing(12)] px-(--thread-content-margin)">
<div class="[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group/turn-messages focus-visible:outline-hidden" tabindex="-1">
<div class="group/conversation-turn relative flex w-full min-w-0 flex-col agent-turn">
<div class="relative flex-col gap-1 md:gap-3">
<div class="flex max-w-full flex-col grow">
<div data-message-author-role="assistant" data-message-id="b4ae5fec-a0f2-4825-92a8-481334d614df" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5" data-message-model-slug="gpt-4o">
<div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]">
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<p data-start="0" data-end="389" class="">The Apius brand regularly shares a variety of content on its social media channels. The digital branding project focused on developing a set of post templates that would clearly reflect the categorization of published content and be easy to use in day-to-day communication. We identified five main content types, for which we created dedicated graphic templates along with example designs.</p>
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DESIGN | Apius Techologes | Digital branding-3

DESIGN | Apius Techologes | Digital branding-animacja

DESIGN | Apius Technologies | Digital Web branding - przykłady

DESIGN | Apius Techologes | Digital branding-mockup

<p>Branding for a cybersecurity leader with professional services <em>embedded in its DNA</em></p>

Apius Technologies

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