To balance the minimalist and serious nature of the visual identity, we created friendly, slightly oversized characters that help convey more informal messages.
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story:
- about project
- showcase
- project scope
- strategy
- slogan
- logo
- key visual
- digital branding
- digital web branding
Wyzwanie
Apius Technologies S.A. to polska firma, która działa na międzynarodowym rynku teleinformatycznym.
Apius to przede wszystkim ogromne doświadczenie i kompetencje. Slogan marki “wiedza, która inspiruje”.
What have we done?
Our cooperation resulted in a new visual identification developed by our sister company (PLEO design) and an extensive website.
Zakres projektu
The brand's slogan "knowledge that inspires" is confirmed by the company's highly qualified team and activities promoting knowledge in the field of IT security and IP communications.
Why DNA?
Apius provides many services, however, security in cyberspace is natural for it and built deeply into the purpose of existence. We compared DNA to trajectories illuminated at night, which are always teeming with life, even when the whole city is asleep. Likewise, Apius always watches over you so that you can sleep safe and sound.
Tagline
Logo redesign
Key visual
We have created a more abstract interpretation of DNA, making it a recognizable theme for the brand's visual key. Thanks to this, we emphasized the technological character and seriousness of the brand. The method of creating this dot pattern has been strictly defined.
Colours
Tagline construction
Header construction
Typography
Illustration
Digital branding
The Apius brand regularly shares a variety of content on its social media channels. The digital branding project focused on developing a set of post templates that would clearly reflect the categorization of published content and be easy to use in day-to-day communication. We identified five main content types, for which we created dedicated graphic templates along with example designs.
Digital Web Branding
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