http://circleplastics.co.uk/circleplastics Make your business SMART
A characteristic feature of ARC Consulting is the provision of services at the interface between the world of technology and business. The previous image of the company focused only on the business part, which did not reflect its true character. When designing a new visual identity and website, we focused on “modernizing” the entire brand message. The word SMART was a strong inspiration for branding solutions, evoking associations with technology and modernity, but also with cunning and wisdom.
http://m-sar.uk/page-1_img09_original/ Scope: strategy, branding, copywriting, advertising materials, website
Client: ARC Consulting is a consulting company that specializes in business and IT consulting services
A study of competitive companies on the consulting and technology market for color differences showed that the vast majority use orange and red. We wanted to treat color as a distinguishing feature of the company, not forgetting the main message of the brand, so we decided to use purple.
Violet color perfectly correlates with the word SMART. It is associated with optimism, energy, modernity, technology – values that we wanted to emphasize in the company’s image.
The main brand message was developed together with the client and arranged in the so-called BIG IDEA:
We transform business with technology. We implement IT solutions with an emphasis on consultation and good relations with the client. Our strength is the team which, thanks to its experience and flexibility, will adapt the services to each client. Thanks to our services, the company becomes SMART:
The idea of transforming a given area with the help of technology has become the basis for searching for inspiration for the project. These led us to the word “SMART” and transforming not very innovative spaces such as Home, Car or Television into more modern ones.
ARC Consulting transforms business with technology and makes it more “SMART”. These actions are perfectly illustrated by the semantics of the ARC logotype presented below.
ARC Consulting service icons
SMART COMPANY diagram
Our client offers 5 main services: Project Management, Business Consulting, ERP and HCM Class Systems, IT Consulting and Custom Development. We have prepared a separate pictogram for each of them, and the whole is illustrated in the graphic presented below. In the center there is a company that wants to be SMART, but for this it needs ARC Consulting services. A characteristic graph was used by us in advertising materials and on the website.
Company product pictograms
The brand’s promise: “By combining technology with business, we will allow your company to become modern and optimized” was presented by us with the slogan: MAKE YOUR BUSINESS SMART.
The inscription itself has become an important element of visual identification referring to the typographic solution in the logo (regular and bold version of the font).
For ARC Consulting, we have prepared a new logo, we designed job materials such as business cards, letterhead or briefcase. Brochures, roll-ups and other advertising materials were also created for the project. The visual character is created by both graphic solutions and typical printing activities – most materials have a cut out arch referring to the logotype.